Digital Strategy Lead, COE

About the ALDO Group

Specializing in stylish and accessible footwear, handbags, and accessories, the ALDO Group has been around for more than 50 years. With over 1,500 stores in more than 100 countries, we operate under two signature brands, ALDO and Call It Spring, and we are the core footwear partner for Sperry in North America. The ALDO Group is also an industry-recognized wholesale licensed partner, specializing in the design, sourcing, and distribution of fashion footwear, handbags, and accessories. Our diverse portfolio includes household brands such as ROXY, Brooks Brothers, Ted Baker, Hunter, and G.H.BASS. In addition to our head office in Montreal, the ALDO Group maintains international offices in Europe and Asia. For more information, visit www.aldogroup.com.

Enjoy meaningful recognition, flexible work options, great on‑site perks, generous discounts, and the pride of being part of a brand that leads with people, the planet, and its partners at heart.

Role Summary

The Digital CoE Strategy Lead is responsible for driving alignment, execution, and governance across the Digital Center of Excellence (CoE). This role serves as the connective tissue across digital functions, ensuring strategic priorities are translated into actionable plans, initiatives remain on track, and teams operate against a unified roadmap. Working closely with CoE leadership and pod leads, the Digital CoE Strategy Lead establishes operating rhythms, drives accountability, manages cross-functional dependencies, and provides executive-level visibility into performance, progress, and business impact.

Responsibilities

• Lead the planning, coordination, and execution of the Digital CoE roadmap, ensuring alignment across all digital functions and strategic initiatives.
• Partner with CoE pod leads and business leaders to translate strategic priorities into actionable plans with clearly defined ownership, timelines, deliverables, and success metrics.
• Establish and lead governance processes, operating rhythms, business reviews, roadmap reviews, and leadership updates to drive alignment and execution.
• Drive cross-functional collaboration across ecommerce, marketplace, media, CRM, stores, customer experience, and post-purchase teams to ensure initiatives operate as a connected digital ecosystem.
• Identify, manage, and resolve risks, dependencies, and blockers that could impact delivery, ensuring issues are escalated early and decisions are made efficiently.
• Monitor progress against key priorities and hold stakeholders accountable for commitments, actions, and deliverables.
• Own CoE performance reporting by consolidating roadmap status, KPIs, risks, business outcomes, and strategic insights into executive-level reporting.
• Provide leadership with clear visibility into progress, challenges, opportunities, and overall business impact.
• Create structure, clarity, and prioritization frameworks that help teams focus resources on the highest-value initiatives and improve organizational effectiveness.
• Drive follow-through on leadership decisions, ensuring discussions translate into measurable actions and tangible results.

Requirements

• Bachelor's degree in Business, Strategy, Technology, Marketing, or a related field.
• 7+ years of experience in strategy, business operations, program management, digital transformation, or a related discipline.
• Proven experience leading complex cross-functional initiatives in a digital, ecommerce, retail, or omnichannel environment.
• Strong strategic thinking, organizational, and problem-solving skills, with the ability to manage multiple priorities simultaneously.
• Exceptional stakeholder management and communication skills, with the ability to influence and drive alignment across all levels of the organization.
• Experience developing governance frameworks, operational processes, and executive-level reporting.
• Demonstrated ability to lead through influence and drive accountability without direct authority.
• Strong analytical skills with experience using data and KPIs to support decision-making and measure performance.
• Experience working across digital commerce, customer experience, CRM, marketing, retail, or technology functions is considered an asset.

Key Competencies

• Strategic Planning & Execution
• Cross-Functional Leadership
• Business Operations & Governance
• Stakeholder Management
• Executive Communication
• Change Management
• Analytical Thinking
• Project & Portfolio Oversight
• Risk Management
• Continuous Improvement

Building a culture of belonging

We firmly believe that the diversity of backgrounds, perspectives, and identities is a fundamental strength of the ALDO Group. We welcome applications from all backgrounds and are committed to providing a safe, respectful, and equitable work environment where everyone can reach their full potential and find their fit.

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