Coordinator, Public Relations & Social Media

WE'RE ON A JOURNEY TO CREATE A WORLD OF LOVE, CONFIDENCE AND BELONGING

The ALDO Group has been on this journey for over 50 years. We believe that our passionate associates are at the heart of our success, and that with them we will lead into our future with kindness.

The ALDO Group is committed to diversity and inclusion, not only now, but for the long term. We strongly encourage people who are Aboriginal, racialized, have disabilities, come from gender and sexually diverse communities and/or have intersectional identities to apply for employment with us. At ALDO Group, we will always strive to take steps to create a diverse and inclusive work environment that promotes equal opportunity and accountability.#FindYourFit

Find Your Fit

• Recognition programs to showcase your talent!
• To be part of a company that takes a stand on issues affecting people, the environment, and our partners
• Purchase discount on merchandise sold in all our divisions.
• Family & Friends events with discounts on our products
• Gourmet Cafeteria & Coffee shop
• Subsidized public transportation and free parking
• On-campus gym with access to a trainer
• Flex schedules and telecommuting
• Attractive total compensation!

About Our Team

The ALDO Group is known for its passionate, productive and motivated workforce. This is because it is a company committed first and foremost to its people, providing the best tools and training to inspire a healthy work ethic and overall excellence. At its core, the ALDO Group believes that when one person grows, so does the company.

Overview

The PR & Social Media Coordinator plays a key role in executing ALDO’s public relations and social media strategies to enhance brand visibility and engagement. The coordinator will serve as a key point of contact for the US PR agency as well as all internal Canadian media requests.

Reporting to the PR Director, the ideal candidate is highly organized, detail-oriented, and thrives in a fast-paced, results-driven environment. Key responsibilities include sample management, developing press materials such as seasonal lookbooks and newsletters, reporting, coordinating product gifting and media/stylist requests.

Collaboration is essential, requiring strong communication with teams across buying, product development, visual merchandising, and brand content. With a proactive and solutions-driven mindset, the PR Coordinator ensures seamless execution of initiatives that strengthen ALDO’s presence and engagement across media, social media platforms, and consumers.

Key Responsibilities

Sample management:

• Oversee seasonal sample orders and cross-departmental validation of seasonal product databases & product orders.
• Fill in product information per market (CAD and US), per category.
• Update line sheets based on the timing of sample orders and sample dispatch.
• Reception, triage and ship samples in a timely manner to New York agency for seasonal press days and ongoing press & stylist gifting initiatives.
• Follow-up on samples orders, resolve issues, provide missing information when required in a timely manner.
• Prepare shipping documents, including pro formas for international shipments.

Develop various press materials such as seasonal look books & newsletters:

• Build copy briefs and work with translators.
• Build design briefs and work with graphic designer to create look books & newsletters artwork.
• Track and monitor photo studio image database for lookbook and newsletter creation.

Fulfill media & stylist requests:

• Product fact checks.
• Share imagery and/or appropriate PR tools.
• Coordinate store pulls.
• Assist in the development and maintenance of the internal PR media list database.
• Track monthly media coverage for US and monitor bi- weekly media coverage and file press clippings for Canada.
• Contribute to the conception, development and execution of brand activations and events.
• Assisting social team with channel posting and Pinterest maintenance.

Key Requirements 

• Bachelor’s degree, preferably in communications, public relations or marketing.
• 1-2+ years of professional public relations or marketing experience, preferably in an agency setting.
• Exceptional organizational skills, ability to manage multiple projects at once and work under pressure.
• Flexible with work schedule changes.
• Attention to detail.
• Strong interpersonal and relationship-building skills.
• Ability to display maturity, discipline and professionalism in a high-pressure environment.
• Highly independent and a team player.
• Knowledge of fashion and lifestyle media, as well as the fashion industry in general.
• Proficient with Excel, Word, PowerPoint and experience with Meltwater an asset.