Email & SMS Coordinator

WE'RE ON A JOURNEY TO CREATE A WORLD OF LOVE, CONFIDENCE AND BELONGING

The ALDO Group has been on this journey for over 50 years. We believe that our passionate associates are at the heart of our success, and that with them we will lead into our future with kindness.

The ALDO Group is committed to diversity and inclusion, not only now, but for the long term. We strongly encourage people who are Aboriginal, racialized, have disabilities, come from gender and sexually diverse communities and/or have intersectional identities to apply for employment with us. At ALDO Group, we will always strive to take steps to create a diverse and inclusive work environment that promotes equal opportunity and accountability. #FindYourFit

Find Your Fit

• Recognition programs to showcase your talent!
• To be part of a company that takes a stand on issues affecting people, the environment, and our partners
• Purchase discount on merchandise sold in all our divisions.
• Family & Friends events with discounts on our products
• Gourmet Cafeteria & Coffee shop
• Subsidized public transportation and free parking
• On-campus gym with access to a trainer
• Flex schedules and telecommuting
• Attractive total compensation!

Overview: The role will report directly to the Email & SMS Marketing Lead and will support day to day email and SMS execution for Sperry and G.H. Bass.

Key Responsibilities:

• Execute day-to-day email and SMS marketing activities, ensuring that campaigns are set up on schedule and meet quality assurance standards.
• Coordinate closely with the marketing, creative, and internal teams to gather content and assets for email campaigns.
• Maintain a high level of organisation and exceptional attention to detail in all aspects of campaign coordination and execution.
• Use the email marketing platform efficiently to set up and deploy campaigns, including audience segmentation, scheduling, and testing.
• Monitor and report on the performance of email campaigns, providing insights and recommendations for optimization.
• Stay updated on email and SMS marketing trends and best practices, implementing them to improve campaign effectiveness.
• Work cross-functionally to ensure smooth communication and collaboration across departments, supporting the overall marketing strategy.

Requirements:

• Bachelor’s degree in marketing, Communications, or a related field.
• 1-2 years of experience in email marketing or a similar digital marketing role, preferably in the e-commerce sector.
• Proficiency in using email marketing platforms (experience with Klaviyo an asset).
• Strong organizational skills and exceptional attention to detail.
• Excellent communication and coordination abilities.
• Ability to analyse campaign performance data and derive actionable insights.
• Creative thinker with a customer-centric approach to marketing communications.
• Strong eye for visual presentation and brand consistency, with comfort working in design files (e.g., Figma or similar tools).
• This position requires fluency in both French and English as it involves communication with clients and stakeholders across Canada, including provinces where English is the primary language of business.