Email Marketing Specialist

WE'RE ON A JOURNEY TO CREATE A WORLD OF LOVE, CONFIDENCE AND BELONGING

The ALDO Group has been on this journey for over 50 years. We believe that our passionate associates are at the heart of our success, and that with them we will lead into our future with kindness.

The ALDO Group is committed to diversity and inclusion, not only now, but for the long term. We strongly encourage people who are Aboriginal, racialized, have disabilities, come from gender and sexually diverse communities and/or have intersectional identities to apply for employment with us. At ALDO Group, we will always strive to take steps to create a diverse and inclusive work environment that promotes equal opportunity and accountability.#FindYourFit

Find Your Fit

• Recognition programs to showcase your talent!
• To be part of a company that takes a stand on issues affecting people, the environment, and our partners
• Purchase discount on merchandise sold in all our divisions.
• Family & Friends events with discounts on our products
• Gourmet Cafeteria & Coffee shop
• Subsidized public transportation and free parking
• On-campus gym with access to a trainer
• Flex schedules and telecommuting
• Attractive total compensation!

The Email & SMS Marketing Specialist is responsible for executing and optimizing campaigns that strengthen customer relationships, increase retention, and drive revenue growth.

The ideal candidate is detail-oriented, analytical and collaborative, with a strong understanding of customer lifecycle marketing. They thrive at the intersection of creativity and performance, bringing both flawless execution and a test-and-learn mindset to the role.

CRM Campaign Execution & Optimization

• Build, QA, and launch email and SMS campaigns in alignment with the marketing calendar.
• Develop and optimize lifecycle journeys (welcome, abandonment, post-purchase, win-back, reactivation) to deepen customer engagement.
• Manage segmentation, personalization, and targeting strategies that bring relevancy to every customer interaction.
• Ensure consistent messaging across CRM, onsite content, and broader marketing campaigns.
• Maintain an in-depth knowledge of current email, CRM and push marketing best practices

Analysis & Reporting

• Track and analyze campaign performance (OR, CTR, CVR, revenue, unsubscribes).
• Conduct A/B testing on subject lines, content, send times, and flows to improve outcomes.
• Provide actionable insights and recommendations that evolve our CRM strategy over time.
• Monitor deliverability, manage list hygiene, and ensure compliance with CASL and TCPA.

Cross-Functional Collaboration.

• Build and maintain workback schedules that ensure flawless, on-brand execution of all email and SMS marketing campaigns
• Collaborate with ecommerce and digital content stakeholders to connect CRM activations with promotional and retention initiatives.
• Bachelor’s degree in Marketing, Communications, Business, or a related field; or equivalent work experience.
• 1–3 years of experience in email, SMS, or CRM marketing, ideally in ecommerce or DTC.
• Hands-on experience with ESPs such as Klaviyo, SAP Emarsys, Salesforce Marketing Cloud, or similar.
• Knowledge of CRM and customer lifecycle principles: segmentation, automation, personalization, and retention.
• Customer-centric mindset with a passion for improving the customer journey.
• Strong analytical skills with the ability to interpret campaign and lifecycle performance data.
• Collaborative team player with excellent cross-functional communication skills.
• Ability to prioritize and manage multiple projects in a fast-paced environment.
• Highly detail-oriented with strong QA skills